DATA & PLACEMENT
Data, data, data. It's what drives the advertising industry and what makes our team uncomfortably happy. We're data people here at C2C. Using our software, we're able to harness and evaluate mobile location data to help inform OOH planning. With that, we can build robust audience profiles that tell us where our target lives, works and plays amongst other data sets. Consumers are more "on-the-go" than ever and speaking to them at the right time + place means less waste and more effective campaigns.
STRATEGY & PLANNING
We call it OUTS; The Outdoor Universal Tracking System. In short, OUTS is a centralized OOH planning system that houses, evaluates and harnesses media and data to help C2C create strategic, informed, hyper targeted and contextual media plans. OOH is no longer just dots on a map. It is a stategic medium, that when planned correctly, can maximize advertising budgets and prove to be extremely efficient. OUTS allows C2C deliver proven results on the drop of a dime. Spending less time thinking and spending more time doing.
WHAT MAKES US DIFFERENT
Our team of OOH gurus know the media inside and out, but C2C also represents the gold standard of creativity. The success of many campaigns lie within creative and clients put trust in our teams to help drive unique creative strategy that works best with the planned media. In house creative and production services means lowest possible rates and one point of contact to streamline the entire process. C2C embodies efficiency and it is even more evident through the creative & production processes.
Via our industry-first, OOH dashboard, we are now able to provide full campaign evaluation and proof of performance through real time analytics. The data is then repurposed to help build stronger and more efficent campaigns through actual and applied learnings. OUTS streamlines the billing process by eliminating the need to sift through hundreds of invoices and instead producing just one invoice. Thus allowing the teams to focus on maximizing the media efforts of the campaign.